Maternal mental health and looking stylish while being comfortable in maternity clothes

“When I started my maternity clothing store, I really wanted to go back to my roots and use my creative side. And this journey to make my vision a reality connected me with amazing people in my life, made me figure out who I was beyond being a mom, and made me better by growing the community around me.” In this episode, the owner of the Fourth and mom of three, Iris Toon, joins founder and CEO Kinia Romanowska to talk about her journey through her business of designing and selling maternity clothes that help mothers feel comfortable while looking stylish and maternal mental health. Tune in to this episode as Iris discusses supporting other moms who have had changes in their well-being when they become moms. Iris Toon is the owner of The Fourth, a maternity and nursing clothing shop. Dressing moms in comfy, stylish clothes they can wear from the first to the fourth trimester. She’s also passionate about advocating for maternal mental health because of her own experience with postpartum anxiety. Raising a family of three girls with her husband, Dan, in Edmonton, Canada. Connect with Iris at www.the-fourth.ca or on Instagram or Facebook. 0:00 Intro 0:44 Meet Iris 2:26 Iris’ journey as a mother of three while thriving as a business owner 5:10 Why is having mental health support important? 7:56 Getting through the fourth trimester: Going back to your roots and accepting help 10:01 Iris’ process of matrescence in her personal and professional life 12:36 Being an entrepreneur in Edmonton 14:15 The struggle of shopping for maternity clothes and how Iris helps to make this easier 16:40 How Iris put faith into her religion to thrive in her business 21:37 How Iris juggles being an entrepreneur with being a mom of three and a loving wife 26:20 The importance of being and feeling comfortable in maternity clothes 29:54 Iris’ 25-year vision 31:50 Connect with Iris 33:03 Endnotes Want more support from moms just like you? Join us for live sessions for support and networking: https://www.prosandbabes.com/stem-mom-webinars Kinia Romanowska, BA, MA, is a well-traveled award-winning journalist turned entrepreneur, maternity leave strategist, and working parent whisperer. A wife and mom of three passionate about making sure the next generation doesn’t experience the “Motherhood Penalty,” she is the founder and CEO of Pros&Babes and creator of the MoMBA (Mom MBA), the pioneering 360-leadership and personal development program for the busy, ambitious mom in Canada. She is the host of the “Engineer Your Success, Leadership, and Life Harmony #likeamother” podcast.