Maternal mental health and looking stylish while being comfortable in maternity clothes

“When I started my maternity clothing store, I really wanted to go back to my roots and use my creative side. And this journey to make my vision a reality connected me with amazing people in my life, made me figure out who I was beyond being a mom, and made me better by growing the community around me.”

In this episode, the owner of the Fourth and mom of three, Iris Toon, joins founder and CEO Kinia Romanowska to talk about her journey through her business of designing and selling maternity clothes that help mothers feel comfortable while looking stylish and maternal mental health. 

Tune in to this episode as Iris discusses supporting other moms who have had changes in their well-being when they become moms.

Iris Toon is the owner of The Fourth, a maternity and nursing clothing shop. Dressing moms in comfy, stylish clothes they can wear from the first to the fourth trimester. She’s also passionate about advocating for maternal mental health because of her own experience with postpartum anxiety. Raising a family of three girls with her husband, Dan, in Edmonton, Canada. Connect with Iris at www.the-fourth.ca or on Instagram or Facebook.

0:00 Intro

0:44 Meet Iris

2:26 Iris’ journey as a mother of three while thriving as a business owner

5:10 Why is having mental health support important?

7:56 Getting through the fourth trimester: Going back to your roots and accepting help

10:01 Iris’ process of matrescence in her personal and professional life

12:36 Being an entrepreneur in Edmonton

14:15 The struggle of shopping for maternity clothes and how Iris helps to make this easier

16:40 How Iris put faith into her religion to thrive in her business

21:37 How Iris juggles being an entrepreneur with being a mom of three and a loving wife

26:20 The importance of being and feeling comfortable in maternity clothes

29:54 Iris’ 25-year vision

31:50 Connect with Iris

33:03 Endnotes

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Kinia Romanowska is a mother of two, wife, and award-winning journalist turned founder and CEO of Pros&Babes. She helps women in STEM, competitive, and corporate careers (and their employers) turn the "motherhood penalty" into their greatest advantage, through the MoMBA™ (Mom MBA), a 12-month hybrid group coaching, and 1-1 program.

For more information, visit momba.prosandbabes.com